Privacy Policy & HIPAA Notice

1. Introduction & Our Commitment

Assertive Insurance ("we," "our," or "the Agency") is dedicated to safeguarding the privacy and confidentiality of personal, financial, and health-related information entrusted to us by visitors, clients, and policyholders. This Privacy Policy details our information handling practices in compliance with the Gramm-Leach-Bliley Act (GLBA), Health Insurance Portability and Accountability Act (HIPAA), and applicable Florida insurance privacy statutes.

2. Information We Collect

In our capacity as an independent insurance brokerage, we collect information required to evaluate, quote, and service insurance policies, including:

• Contact Information: Full name, physical residential or business address, email address, and telephone number.
• Demographic Information: Date of birth, gender, county of residence, and 5-digit ZIP code.
• Household & Coverage Data: Number of family dependents, employment status, coverage preferences, and preferred medical provider networks.
• Financial Information: Self-reported household income estimates solely to calculate ACA marketplace subsidy qualifications. We do not collect credit card numbers through our public website quote forms.

3. How We Use Your Information

Information collected through this website is utilized exclusively for legitimate business purposes:

• Preparing customized insurance quotes and plan comparisons from authorized insurance carriers.
• Contacting you via phone, email, or SMS (where consented) to discuss your quote request.
• Assisting with health insurance application submissions, documentation review, and policy servicing.
• Complying with regulatory obligations under Florida Department of Financial Services (DFS) guidelines.

4. We Never Sell Your Personal Information

Assertive Insurance does not sell, rent, license, or trade your personal information to third-party marketing brokers or lead generation aggregators under any circumstances. Information is shared only with licensed insurance carriers and underwriting underwriters with your explicit consent for the express purpose of obtaining policy coverage.

5. Data Security & Encryption

We maintain industry-standard physical, electronic, and procedural safeguards to protect your personal data against unauthorized access, loss, or disclosure. All web traffic and form submissions are protected via 256-bit Secure Sockets Layer (SSL/TLS) encryption.

6. Contact Our Privacy Officer

If you have any questions, requests for data correction, or privacy inquiries, please contact our Hollywood, FL office: